JOIN THE MOVEMENT

Our Mission

To make it normal and easy for individuals to give to climate projects regularly in proportion to their wealth.

Governments are at last taking some steps to address the Climate Crisis. This is welcome, but it is not enough.

The scale of the emergency is such that current perceptions about separating ‘investments’ from decisions about ‘giving’ need to be challenged. We think that many people understand this and that the time is right for a new approach. We need to focus on saving the future, not just saving for the future.

Individuals own about $140 trillion in savings and investments globally.

Our goal is for people around the world to donate a sum equivalent to a quarter of a percent (0.25%) of their savings and investments annually to projects that tackle climate change.

That could be as much as $350 billion every year.

The Current Situation

Today less than 3% of private donations go to environmental causes.
Today there is no easy way for people to donate out of their investment portfolios and pensions.
There are many projects doing amazing work to tackle climate change all over the world.

THIS NEEDS TO INCREASE

THIS NEEDS TO CHANGE

WE NEED TO FUND THEM

THE CURRENT SITUATION:

Today less than 3% of private donations go to environmental causes.

THIS NEEDS TO INCREASE

Today there is no easy way for people to donate out of their investment portfolios and pensions.

THIS NEEDS TO CHANGE

There are many projects doing amazing work to tackle climate change all over the world.

WE NEED TO FUND THEM

Our Plan

Parents Pledge icon
STAGE 1: We have launched our campaign appealing directly to individuals to join us and make the Parents Pledge. The Parents Pledge is a promise to make an annual donation of one quarter of one percent (0.25%) of savings and investment assets to climate change projects. We have suggested a group of recommended projects. Donors can follow our recommendations or choose their own projects.
Our target is to obtain five thousand pledges.
The First Five Thousand will not just be funding valuable projects, they will be pioneers changing the investment world.
Parents Pledge icon
STAGE 2: We will continue to gather pledges and use this pressure to convince financial institutions to offer an easy regular donation option to all their clients. In June 2019 nearly 500 financial institutions wrote to the G20 urging them to take stronger action on climate change. We, along with many of their clients, will ask these institutions to take stronger action themselves by providing this option.
Parents Pledge icon
STAGE 3: We will work with governments and regulators to allow individuals to donate from their pensions. The mobilisation of global savings is a necessary part of the solution to the Climate Crisis. We will develop match funding schemes and other forms of government sponsorship and non-financial support.

By making the Parents Pledge, you are not just supporting climate change projects, but joining a movement to change the way the financial system thinks about giving. It should be normal and easy for everyone to give a proportion of their savings. By acting together we can do this and make a huge difference.

A $350 billion difference.

Join us and make the Parents Pledge