JOIN THE MOVEMENT THAT WILL CHANGE THE FUTURE
‘I made the Parents Pledge because my assets, pension, and estate for my children won’t be worth much in a world that can no longer support life – we must act urgently.’
The Climate Crisis is the greatest challenge that humanity has ever faced
‘Business as usual’ is not the answer
We need disruptive, game-changing thinking to succeed – and we need to act now
The Current Situation
Today less than 3% of private donations go to environmental causes.
Today there is no easy way for people to identify and contribute to the best climate solutions.
There are many projects doing innovative work tackling the Climate Crisis all over the world.
THIS NEEDS TO INCREASE
THIS NEEDS TO CHANGE
WE NEED TO FUND THEM
Our initiative springs from a simple fact – that if everyone with savings or investments gave just 0.25% to effective climate change projects every year, we could unlock an annual budget of up to $350 billion to tackle the Climate Crisis and build our low-carbon future.
The Parents Pledge
We have researched and selected a portfolio of some of the most effective and exciting climate change initiatives that can be taken to scale to tackle the Climate Crisis.
The Parents Pledge
The Parents Pledge is the way in which investors and savers can use our approach to reshape our current system.
“The Parents Pledge is the sort of ambitious, big-picture thinking needed to tackle the emergency.”
Ed Dean, Director of Development at Ashden
It is a commitment to use 1/4% of savings and investments annually to fund a selection of transformative organisations that are delivering systems-wide returns.
These organisations are innovators and sector leaders implementing effective climate solutions.
The sector leaders are experts in existing solutions to our Climate Crisis.
The innovators are changing energy systems, policies, technology, behavioural norms and research methods.