JOIN THE MOVEMENT THAT WILL CHANGE THE FUTURE

@parents_pledge   

‘I made the Parents Pledge because my assets, pension, and estate for my children won’t be worth much in a world that can no longer support life – we must act urgently.’

Sath Ganesarajah
Entrepreneur

The Climate Crisis is the greatest challenge that humanity has ever faced

‘Business as usual’ is not the answer

We need disruptive, game-changing thinking to succeed – and we need to act now

“We are on the edge of a fundamental reshaping of finance”

Larry Fink, Chairman and Chief Executive Officer, BlackRock

The Current Situation

Today less than 3% of private donations go to environmental causes.

Today there is no easy way for people to identify and contribute to the best climate solutions.

There are many projects doing innovative work tackling the Climate Crisis all over the world.

THIS NEEDS TO INCREASE

THIS NEEDS TO CHANGE

WE NEED TO FUND THEM

Our initiative springs from a simple fact – that if everyone with savings or investments gave just 0.25% to effective climate change projects every year, we could unlock an annual budget of up to $350 billion to tackle the Climate Crisis and build our low-carbon future.

The Parents Pledge

We have researched and selected a portfolio of some of the most effective and exciting climate change initiatives that can be taken to scale to tackle the Climate Crisis.

Expand the El Dorado Nature Reserve in Colombia, named ‘The Most Irreplaceable Site on Earth‘, and lock in nearly 2 million tonnes of CO2 with Rainforest Trust UK

Ensure that one trillion trees have been re-grown, saved from loss, and better protected around the world by 2050 with the Trillion Trees Initiative (WWF UK)

Fund initiatives around the world which deliver affordable, sustainable energy solutions creating new jobs, better health and more resilient communities with Ashden

Defend existing environmental laws, lead the fight against illegal air pollution and help governments develop effective environmental policies with ClientEarth

The Parents Pledge

The Parents Pledge is the way in which investors and savers can use our approach to reshape our current system.

“The Parents Pledge is the sort of ambitious, big-picture thinking needed to tackle the emergency.”

Ed Dean, Director of Development at Ashden

It is a commitment to use 1/4% of savings and investments annually to fund a selection of transformative organisations that are delivering systems-wide returns.

These organisations are innovators and sector leaders implementing effective climate solutions.
The sector leaders are experts in existing solutions to our Climate Crisis.
The innovators are changing energy systems, policies, technology, behavioural norms and research methods.

MAKE THE PARENTS PLEDGE

Together, we will reshape the future.

To find out more about our campaign visit our build the movement page.